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Advertise Your Business on Social Media

Posted on 13th Jun 2013 @ 1:00 AM

                                                                                   Advertise Your Business on Social Media

   More large companies are using social media to promote their brand online. Social Media is a phrase being tossed around a lot these days, but it can sometimes be difficult to determine and identify how best to utilize and integrate The Power of Social Media into your personal or business strategy. However, make absolutely no mistake, Social Media, Social Networking and Social Interaction is the future of Business Marketing and should be exploited to its fullest potential. Using social media to marketing to build your business brand is a relatively simple strategy that’s even kind of fun!  Many people, however, go about it incorrectly. The holidays are just around the corner, which typically translates into the busiest time of the year for many companies. In years past, businesses had only newspaper ads and in-store marketing to inform customers of their holiday specials and deals. However, the world of social media is now making it easier than ever for companies to effectively brand themselves to both boost their customer base and holiday sales.

   Why do you think 80% of the top 100 fortune companies are using at least one social media profile to engage with their customers. If you guessed correctly, then you now realize the power of social media campaigns to these large companies. We know that it seems that social media is saturated and there is no room for new businesses to gain more customers across all the social media platforms. However, we bet that you probably don’t know that most companies still don’t use social media yet or don’t know how to use it properly.

   Ford really has an open minded mentality toward new marketing techniques, and that’s why they are considered as one of the top companies worldwide. This large company maintains several social media accounts across most of the platforms. The overall number of their Facebook fans is at almost 4 millions by the time of this post. According to Scott Monty, who is the head of Ford’s social media, platforms such as Facebook and Twitter have helped them amplify their message and gain trust through human to human interaction (not the old way of corporation to human).

   Believe us when we say that there are many other that still think social media is a toy. T-Mobile is well known for its wonderful adverts that drive a lot of attention. In a matter of fact, they are running a beautiful advert on their Facebook page.

   HP has also a really unique social media approach. Their main focus is on integrity, innovation, education and of course collaboration. They used all the conventional marketing methods including engaging blogger through giveaways. After almost a year, they decided to make use of social media through a company called Buzz Corps Inc. to manage their social media campaigns.

   By the time I’m writing this now, Starbucks has already more than 25 million Facebook fans only on one page and more than 1.5 million Twitter followers only on one single profile of theirs. This number is considered crazy when you think of social media measurements. Starbucks uses Twitter mainly to engage with followers and answer their questions. This company has also a long history with social networking sites.